Getting By With A Little Help From My Business Friends
A little while baack, the two Apples went to war over the naming rights to the name. They ave coe to a settlement and it seems
The Beatles have surrendered big time to Steve Jobs.
More than just ending a courtroom war, the settlement confirms the iPod's defeat of the CD and acknowledges that the future of music is in digital delivery on the internet.
In effect the Beatles' company surrendered, recognising that in the minds of hundreds of millions of people around the world, the name belongs to the computer company. Apple Corps has now assigned its name, logo and trademark, originally registered by the Fab Four in 1968, to Apple Inc (formerly Apple Computer).
In return, Apple Inc will license back to Apple Corps use of that name within its business. Music fans now expect Beatles songs to become available through Apple's iTunes music stores. Until now, none had been available on any legal download service, an attitude that clearly cost Apple Corps a fortune.
So much for The Beatles and their '60s dreams. Funny how nobody calls their company Kumquat, or Kiwi, or Sour Grapes, but I guess that's another story to be writ.
A little while baack, the two Apples went to war over the naming rights to the name. They ave coe to a settlement and it seems The Beatles have surrendered big time to Steve Jobs.
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