2012/05/15

HAP-less In Australia

Household Assistance Package

A few weeks ago I went to a focus group and it turns out it really was the government trying to suss out how to gauge their ads for the Household Assistance Package. I tell you, it was Hilary Hilaroid and the Hilarities; they asked what they thought of various words. When they said 'packages', I told them it reminded me of male genitals. After that, they stopped noting my input. I see that somehow they ended up using the word, in spite of my good advice. :)

At least they say "Millions of Australians... instead of "Six million Australians..." - That was sensible of them.

No comments:

Blog Archive